As companies throughout the country are facing “The Great Resignation”, it is more important than ever that businesses make the most of marketing automation tools so that their employees aren’t stretched thin doing manual, time-intensive tasks, and can instead focus on what they do best.
The benefits to using marketing automation are well established. According to Salesforce, those who use automation can see conversion rates increase by 30% or more. Marketing automation can also help employees save time, increase sales productivity by more than 14% and reduce marketing overhead by more than 12%.
Your business may already have a marketing automation system, but may not be using it to its full potential. Below are some of the key benefits to marketing automation, as well as some guidance as to how to reap those benefits. You may also want to consult with an experienced CRM and Marketing Automation consultancy group (like us!) to ensure you are getting the most out of your investment.
Generate Quality Leads
Marketing automation tools can track your users’ path through your website, determine what content is the most popular, and help segment your customer lists based on their interests and behaviors. You can also use features like automatic lead scoring, qualifying and the prioritization of leads. With those insights, you can personalize follow-ups and trigger custom marketing messages to specific audiences which are more likely to result in conversions than a one-size-fits-all approach.Improve Prospect Nurturing Efforts
A study by the Annuitas Group reveals that companies using marketing automation to nurture prospects see a 451% increase in qualified leads. Those nurtured leads, in turn, make purchases 47% larger than their non-nurtured counterparts. You can set up automated lead nurturing in your marketing automation tool to reach out to prospects in different stages of the buyers’ journey to provide more information on your products, make offers or promotions, and more.Drive Better Decisions
Marketing automation platforms provide a single platform for analytics, reporting/dashboarding, and collecting and storing data, making them most comprehensive and cost-effective solution for measuring campaigns and predicting consumer behavior. Automation tools can also enable marketers to A/B test campaigns so they can continuously improve, optimizing results.Align Sales and Marketing
Unfortunately, in some companies, the relationship between marketing and sales teams is more of a rivalry than a collaboration. Fortunately, marketing automation can help by ensuring that teams are working on common goals – using the same tools and data – which can improve lead quality, increase revenue, and make tedious manual processes like lead assignment and follow-up a thing of the past.Get a Holistic View of Your Customers
Finally, you can take your marketing automation platform to the next level by integrating it with your CRM system. With more detailed behavioral tracking, you’ll gain valuable insights into exactly what your leads are interested in, so you customize all your interactions with them – from drip email campaigns to blog content to sales pitches. At RevTide, we specialize in Salesforce and marketing automation platforms and can work with you to ensure that you are getting the most out of your technology investments, so your business can grow and thrive. To learn more about how we can help your business, visit our website or contact us today!Recent Posts
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